CRLT101

Advertisement One: Keep your Beauty on Duty!

Surface Meaning: Army Men. Logo. Men with guns. Women in different uniform then men. Women on phone. Women in make-up.

Intended Meaning: Their only objective is to stay pretty and don't worry about the duty of war.

Cultural Meaning: Women are not as important as males, because they are in different uniforms. Since title is keep your beauty on duty, women are portrayed as not hardworkers. Women are not allowed to hold guns, or really be apart of the Military.

Advertisement Three: Polo for Children

Surface Meaning: A girl around the age of 5. Different colors, and patterns. Long hair. Everything put together.

Intended Meaning: That girls should look pretty regardless of how young they are.

Cultural Meaning: This ad makes little girls look much older than they already are. If a little girl was to see this she'd think that's how she was supposed to look. Little girls are not supposed to wear make-up and such. This ad makes girls appear like they skipped out on their childhood. At the age of 5, a child shouldn't worry about how they look or what they wear. This ad is promoting kids to grow up too fast.

Advertisement Four: Make-Up and Women

Surface Meaning: Make-Up is everything to women. Women who wear make-up look nasty and attracts men for sex.

Intended Meaning: Women who wear make-up look so pretty and attractive. If you want to attract a nice looking guy you should wear make-up.

Cultural Meaning: If a female wear too much make-up then they appear like "hoes" or "sluts" not put together. These days, a female have to decide whether she is using either too little or too much. Based on television shows and movies, the women who wore a lot of make-up was not the smartest or was just being used for sexual pleasures.