CRLT101

50 Cent Reebok Ad:

Surface Meaning: Rappers make a lot of money. This is what "real men" aspire to be, thuggish and surrounded by bling and shoes.

Intended Meaning: If you're a rapper, then you have the money to do whatever you want. This is the "great" benefits of being such. All men should want to be like 50 Cent, which means look hardcore.

Cultural Meaning: When the world sees males in such a way like this ad portrayed we automatically look down upon them, because we worry about where and how they got the money to do so. Most men who do dress and carry themselves like this are doing illegal activities. If a little African- American boy was to see this today and know nothing about other male roles he'd think this is how he is supposed to be. He'd think that is number one goal in life is to have huge muscles and have a lot of shiny bling and shoes. He wouldn't want to look/dress/act any other way.

Comparison between Ad and Video:

This ad is an exact replica of Manhood in a Bottle. The reason is because they said that you are only a man if you rock the latest fashion and bling. It's crazy because that is how most men view themselves and each other.